Cookie Notice

Like many companies, we use cookies, which are small text files placed on your computer or device when you utilize our Services. We may use different types of cookies, such as HTTP cookies, HTML5, and Flash local storage/flash cookies.  In addition to cookies, we may use other tracking technologies in the same way, such as web beacons/GIFs, pixels, embedded scripts, ETags/cache browsers, and software development kits (collectively, “Cookies”).

Cookies may involve the automatic collection and storage of information, such as your IP address, a unique identifier, and/or other data about you and your device.  Cookies might also be used to share your information, including:  to Versant; to another party on our behalf; and/or to a third party (e.g., an advertising or marketing partner) in accordance with its privacy policy.  Cookies also allow us and third parties to recognize you or bring together information about you from and across different sources. 

As explained more fully below, Versant, our partners, and other third parties use Cookies for different purposes on our Services:

Strictly Necessary: These Cookies are required for Service functionality, including for system administration, delivering requested content and features, security and fraud prevention, to identify and fix technical issues, authenticate your identity, and to enable purchasing capabilities. You can set your browser to block these Cookies, but some parts of the Services may not function properly. 

Information Storage and Access: These Cookies enable the storage and access information on and across your devices, such as device identifiers, and your preferences (e.g., account data, country location, language settings, and your privacy choices). 

Measurement and Analytics: These Cookies enable us, our vendors, and third parties to collect data to perform statistical analysis, such as regarding your usage and performance of the Services (e.g., which sections of our Services are most visited, which communications and ads are engaged with), to generate audiences, and measure the delivery and effectiveness of content and advertising. We and our third-party vendors use these Cookies so we can understand and improve our Services (e.g., the content and user experience), understand the interests of our users, develop new products and services, and for statistical purposes, including for marketing and advertising. They are also used to recognize you and provide further insights across platforms and devices for the above purposes. 

Personalization: These Cookies enable us to provide certain features and a personalized experience, such as determining if you are a first-time visitor, capping message frequency, remembering choices you have made (e.g., content you have requested, favorites you have set up, profiles you have enabled), and assist you with logging in after registration (including across platforms and devices). These Cookies also allow your device to receive and send information, so you can see and interact with ads and content. 

Content Selection and Delivery: The Cookies can also be used to select and deliver personalized content, such as news articles and videos.

Ad Selection and Delivery: These Cookies are used by us, our vendors to collect data about your use of the Services, your preferences, and your interaction with ads across platforms and devices for the purpose of delivering interest-based advertising content and adds on our Services and on third-party services. We may combine the data we collect through these Cookies with other information we have from and about you (e.g., your account data) for these purposes.

Third parties (e.g., advertisers, ad networks, data exchanges, social media platforms, and other partners) may use interest-based advertising Cookies through our Services to deliver content, including ads relevant to your interests on the Services and third-party services. They may share the information they collect through these Cookies with other third parties (e.g., advertisers) according to their privacy policy.  

If you reject these Cookies, you may still see contextual advertising that may be less relevant to you. 

Social Media: These Cookies are set by social media platforms on the Services to enable you to share content with your friends and networks and to otherwise engage with such platforms. Social media platforms have the ability to track your online activity outside of the Services. This may impact the content and messages you see on other services. 

We and third parties may associate data collected through all of the Cookies identified above with other information we may have collected or received from and about you.

Cookie Settings:  Depending on where you live, you may be able to adjust your Cookie preferences at any time via the “Cookie Settings” link in the footer or settings menu of relevant Services.  You must adjust your settings on each browser or device that you use. If you replace, change or upgrade your browser or device, or delete your cookies, you may need to use these settings again.

Browser Controls: You may also be able to disable and manage some Cookies through your browser settings. If you use multiple browsers on the same device, you will need to manage your settings for each browser. Please click on any of the below browser links for instructions:

• Google Chrome
• Apple Safari
• Mozilla Firefox
• Microsoft Internet Explorer

If the browser you use is not listed above, please refer to your browser’s help menu for information on how to manage cookies. Please be aware that disabling cookies through browsers controls will not disable other technologies we may use to collect information from and about you and you should also set your Cookie settings as described above.

Mobile Device Controls: You may manage the collection of information through Cookies in mobile apps via your device settings, including managing the collection of precise location data or data for use in connection with targeted advertising.  Please click on any of the following for more information:

• Apple
• Android

If the device you use is not listed above, please refer to your device’s help menu for information on data settings that may be available to you.

Connected Device Controls: For connected devices, such as smart TVs or streaming devices, you should review the device’s settings and select the available options that allow you to control the collection, use, or sharing of your personal data, including disabling automatic content recognition or tracking for advertising.  Typically, to opt out, such devices require you to select options like “limit ad tracking” or to disable options such as “interest-based advertising,” “interactive TV,” or “smart interactivity”.  These settings vary by device type.

Certain Partner-Specific Controls: Some vendors and partners we work with (including in connection with advertising, marketing, and analytics) provide individual information on their data practices and provide individual mechanisms that allow you to control your data, including: 

• Google and Google Products’ (such as YouTube API Services) Privacy Policy and Google Analytics Opt-Out
• Omniture’s Privacy Policy and Omniture’s Opt-Out
• Mixpanel’s Privacy Policy and Mixpanel’s Opt-Out
• Facebook Privacy Policy and Facebook’s Opt-Out Page
• Twitter Privacy Policy and Twitter’s Opt-Out Page
• Liveramp’s Privacy Policy and Liveramp Opt-Out Page
• The Trade Desk's Privacy Policy and The Trade Desk's Opt-Out Page

The above are examples of our vendors and partners and this is not an exhaustive list. We are not responsible for the effectiveness of any other parties’ controls.

Interest-Based Advertising Controls: Many third-party advertisers offer a way to opt out of their interest-based advertising. For more information or to opt out of receiving interest-based advertising from certain third-party advertisers, depending on your country of residence, please visit:

• Digital Advertising Alliance in the US
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance
• Australian Digital Advertising Alliance

For certain Services, Versant participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. 

Consequences of Deactivation of Cookies: If you disable or remove Cookies, some parts of the Services may not function properly. Information may still be collected and used for other purposes, such as research, online     services analytics or internal operations, and to remember your opt-out preferences.

For inquiries about this Cookies Notice, please contact us at [email protected] or Chief Privacy Officer, Versant Legal Department, 900 Sylvan Avenue, Englewood Cliffs, NJ 07632, USA, Versant Legal Department Attn: Chief Privacy Officer. 

This Notice may be revised occasionally and in accordance with legal requirements. Please revisit this Cookie Notice regularly to stay informed about our and our analytic and advertising partners’ use of Cookies.